Apply as a Digital Sales & Marketing Lead at SIMS Nigeria Limited in Lagos. Shape digital strategies, drive growth, and lead a talented team in consumer electronics.
Introduction
SIMS Nigeria Limited, a leader in consumer electronics and home appliances, is seeking a dynamic Digital Sales & Marketing Lead. This role offers an excellent opportunity for a strategic thinker passionate about digital marketing to lead SIMS’ digital efforts across diverse channels. Established in 1987, SIMS Nigeria is renowned for distributing high-quality electronics from brands like Samsung, Panasonic, and Electrolux. As the Digital Sales & Marketing Lead, you’ll play a vital role in advancing our growth objectives across Nigeria.
About SIMS Nigeria Limited
SIMS Nigeria Limited has been at the forefront of the consumer electronics industry for decades, distributing products from top global brands such as Samsung, Royal, and Bosch. Headquartered in Lagos, SIMS operates across key Nigerian cities including Abuja, Port Harcourt, and Kano, making high-quality electronics accessible nationwide. With a legacy of excellence and innovation, SIMS is committed to delivering quality electronics that enhance everyday life.
Role Overview
As the Digital Sales & Marketing Lead, you will lead SIMS’ digital marketing strategy and execution. You’ll be responsible for shaping our online presence, increasing customer engagement, and driving conversions through multi-channel strategies. This is a full-time role based in Lagos, offering a unique blend of strategic oversight and hands-on management in a high-paced environment.
Key Responsibilities
- Digital Strategy & Execution:
- Develop and implement a unified digital marketing and sales strategy across platforms such as social media, paid media, SEO, and email marketing.
- Focus on generating leads and driving conversions, optimizing each channel for maximum impact.
- Campaign Development:
- Oversee the lifecycle of digital campaigns, from concept to execution and post-campaign analysis.
- Ensure campaigns align with SIMS’ brand values and revenue targets.
- Sales Enablement:
- Collaborate closely with the sales team to develop and execute digital strategies that enhance customer acquisition and retention.SIMS Nigeria Limited
- Equip the sales team with relevant digital tools and content to support their efforts.
- Data & Performance Analytics:
- Utilize analytics tools (e.g., Google Analytics, HubSpot) to track campaign performance and optimize content.
- Generate insights and make data-driven recommendations to improve ROI and overall digital strategy.
- Team Leadership:
- Lead and mentor a small team of digital specialists.
- Foster a culture of collaboration, continuous learning, and skill development within the team.
Benefits
Working as a Digital Sales & Marketing Lead at SIMS Nigeria Limited offers numerous advantages:
- Career Growth: Lead digital strategies at a reputable and established company.
- Professional Development: Enhance your expertise with cutting-edge digital marketing practices.
- Collaborative Environment: Work closely with cross-functional teams to align marketing initiatives.
- Impactful Role: Directly contribute to SIMS’ growth objectives and market expansion.
Eligibility
To be considered for the role, candidates must meet the following qualifications:
- Experience: 5+ years in digital marketing and sales with proven success in customer acquisition and revenue growth.
- Skills: Expertise in social media, paid advertising, SEO, email marketing, and content strategy.
- Technical Proficiency: Familiarity with digital tools and analytics platforms like Google Analytics, HubSpot, or Salesforce.
- Leadership: Experience managing a small team and leading cross-functional initiatives.
- Project Management: Ability to handle multiple priorities in a dynamic environment.
- Analytical Skills: Ability to turn data into actionable insights.
Required Documents
Interested applicants should prepare the following documents:
- Updated CV/Resume
- Cover Letter (highlighting relevant experience and interest in the role)
- Portfolio (if applicable, showcasing past digital campaigns or marketing strategies)
Digital Marketing Strategy Tools
| Tool | Purpose | Example Use |
|---|---|---|
| Google Analytics | Analyzes web traffic and performance | Track campaign conversions and engagement |
| HubSpot | Manages CRM and marketing automation | Enhance customer acquisition strategy |
| Salesforce | CRM for sales and marketing integration | Support sales with customer insights |
| SEO Software | Optimizes search engine visibility | Identify high-ranking keywords |
| Email Marketing Platforms | Automates email campaigns | Drive customer retention and engagement |
How to Apply
If you’re excited about the opportunity to make an impact at SIMS Nigeria, follow these steps to apply:
- Prepare Your CV: Update your CV to reflect relevant skills and experience in digital marketing.
- Cover Letter: Write a brief cover letter summarizing your expertise and why you’re the ideal candidate.
- Submit Application: Send your CV to employment@simsng.com.
- Subject Line: Use “Digital Sales & Marketing Lead” as the subject line for easy identification.
Application Deadline: November 14, 2024.
Conclusion
The Digital Sales & Marketing Lead position at SIMS Nigeria Limited offers a rewarding career path for experienced digital marketers. If you’re ready to lead innovative digital strategies and drive growth at a leading consumer electronics company, we encourage you to apply. Join us in bringing high-quality electronics to customers across Nigeria and making a lasting impact in the industry.
FAQs
1. What is the location for this position?
The role is based in Lagos, Nigeria.
2. What is the application deadline?
The deadline for applications is November 14, 2024.
3. How many years of experience are required?
A minimum of 5 years in digital marketing and sales is required.
4. Are there specific tools I need to be proficient in?
Yes, familiarity with digital analytics tools like Google Analytics, HubSpot, or Salesforce is essential.
5. Is prior team management experience required?
Yes, this role requires prior experience in managing a small team.