Discover the Head of Marketing and Branding role at WAYA Multilink Limited. Learn about responsibilities, eligibility, salary, and how to apply.
Introduction
WAYA Multilink Limited, a pioneering company in Nigeria’s digital and mobile payment space, is seeking a dynamic professional for the position of Head of Marketing and Branding. WAYAApp, a product developed by WAYA, aims to simplify transactions for businesses, individuals, and non-profits. This role offers an opportunity to shape and drive WAYA’s marketing strategies to enhance brand visibility and market penetration. If you have a robust background in marketing, especially within the financial sector, this position could be an excellent fit for you.
Job Overview
- Job Title: Head of Marketing and Branding
- Location: Agbara, Ogun
- Salary: N300,000 – N400,000 Monthly
- Application Closing Date: Not Specified
Responsibilities
As the Head of Marketing and Branding, you will play a vital role in overseeing the company’s marketing efforts. Your core responsibilities include:
- Collaboration with Sales Teams: Work closely with sales and agency leadership to implement WAYA’s products and services through sales enablement and marketing demand generation programs.
- Product Development Feedback: Actively participate in product and service development by providing feedback and launching marketing initiatives for these offerings.
- Sales Enablement Tools: Develop and provide tools to support field sales and enhance market reach.
- Brand Strategy Development: Formulate and execute marketing strategies to bolster the brand image and improve market share.
- Marketing Communication Materials: Create impactful materials (brochures, presentations, newsletters) to communicate WAYA’s brand values.
- Creative Production Management: Manage both online and offline creative assets, including graphic design, video production, and web development.
- Marketing Execution: Execute campaigns across multiple channels—online, print, social media, SEM/SEO, and drip marketing.
- Campaign Management: Design campaigns to drive client acquisition, generate leads, and increase revenue.
- Content Creation: Produce content for corporate collateral, the website, blog, and social media platforms.
- Press & Event Support: Assist with press releases, articles, presentations, events, and conferences.
- Trend Analysis: Stay updated on market trends to develop relevant content for webinars and whitepapers.
- Campaign Analysis: Analyze campaign performance to maximize client acquisition and sales growth.
Benefits of Working at WAYA Multilink Limited
- Competitive Salary: Enjoy a competitive salary package ranging from N300,000 to N400,000 monthly.
- Professional Growth: Opportunity to work in a dynamic, innovative company within Nigeria’s financial technology space.
- Skill Development: Hone your marketing and leadership skills while working with experienced professionals in the industry.
- Work-Life Balance: A role based in Ogun with potential benefits such as career growth, skill development, and an organized work structure.
Eligibility
To be considered for this role, applicants must meet the following requirements:
- Experience: Minimum of 6 years of experience in marketing, ideally as a Head of Marketing or Assistant Marketing Manager, within the financial sector.
- Marketing Campaigns: Proven track record in managing and executing successful marketing campaigns.
- Leadership Skills: Strong leadership and project management abilities with a talent for goal-setting and prioritizing tasks.
- Educational Qualification: A Bachelor’s degree in Marketing or related fields is required; a Master’s degree would be an added advantage.
- Analytical Skills: Exceptional analytical skills, including proficiency in both oral and written communication.
Required Documents
Candidates applying for the position of Head of Marketing and Branding must prepare the following documents:
- Updated CV: Clearly outlining your educational background, professional experience, and relevant skills.
- Cover Letter: A brief statement highlighting why you are a suitable candidate for this role.
- Professional References: (if available) Contact details of two or three referees who can attest to your work experience and character.
How to Apply
To apply for the Head of Marketing and Branding position at WAYA Multilink Limited, follow these steps:
- Prepare Your CV: Make sure your CV is updated, relevant, and formatted professionally.
- Compose a Cover Letter: Write a cover letter that highlights your suitability for the role based on your experience and qualifications.
- Email Application: Send your application via email to jobs@wayapaychat.com.
- Subject Line: Use the position title (“Head of Marketing and Branding”) as the subject line of your email to ensure your application is correctly categorized.
Key Insights and Skills Required for the Role
| Skill/Requirement | Description |
|---|---|
| Marketing Strategy | Ability to create and implement effective marketing strategies. |
| Collaboration | Work effectively with sales and agency teams for mutual success. |
| Leadership | Manage projects and lead the marketing team efficiently. |
| Communication | Excellent written and verbal communication skills. |
| Trend Analysis | Ability to stay updated on industry trends and consumer behavior. |
| Creative Production | Manage content creation across various platforms and formats. |
Conclusion
The Head of Marketing and Branding role at WAYA Multilink Limited presents an exciting opportunity for seasoned marketing professionals to lead branding initiatives, foster business growth, and increase WAYA’s market presence. By leveraging a strong marketing background, excellent project management skills, and a commitment to driving results, you can contribute significantly to WAYA’s mission to simplify mobile payments and facilitate a cashless economy in Nigeria.
Frequently Asked Questions (FAQs)
1. What experience is required for the Head of Marketing and Branding position?
Applicants should have at least 6 years of experience in a similar marketing role, preferably within the financial sector.
2. Is a Master’s degree mandatory for this role?
No, a Master’s degree is not mandatory but is considered an added advantage for applicants.
3. What is the salary range for this position?
The salary for the Head of Marketing and Branding position at WAYA Multilink Limited ranges between N300,000 and N400,000 per month.
4. Can I apply if I have experience outside the financial sector?
While financial sector experience is preferred, applicants with a strong background in marketing may still be considered based on relevant experience and skills.
5. How can I submit my application?
Qualified candidates can submit their CV and cover letter via email to jobs@wayapaychat.com, using “Head of Marketing and Branding” as the email subject.